Wedding invitations trace back their history to 1500s in England where information about public gatherings was announced by a stentorian crier. After World War II, invitations became a reflection of personal etiquette and their usage proliferated. In a country like India, with big population, wedding cards quickly became popular and today irrespective of the religion, wedding cards have become ubiquitous.
Initially, wedding cards were plain yellow slips, which only contained the name of the couple, the venue (which was usually a temple) and the important people whose cherished presence was expected. The invitations cards have evolved with age.
There were many indirect effects that followed globalization in India, and it sure did lift many industries, which had no direct connection whatsoever with it. Wedding invitation card industry is among those. The direct impact of globalization was the development of a middle class. Indian wedding card industry saw a proportional growth. The price and volume of wedding cards used are directly related to the affordability and usage by the middle class.
One striking difference between the Wedding Cards used in western countries and South-eastern countries’, especially India’s, is the guest list. In western cards, a list of guests who are invited and ‘allowed’ to attend the wedding is engraved whereas in Indian wedding cards, no such restriction is imposed. The invited person can bring any number of people (his family) with him.
The emergence of revolutionary Internet has led to tremendous growth of online business. The cards industry too saw a very positive growth. Now there are lots of online wedding invitation card stores. These online stores have a huge collection of card from all around the world. In these online cards stores, you will find exclusive sections for cards based on religion like Christian Wedding Cards, Sikh Wedding Cards, Jain Wedding Invitation Cards, Muslim Wedding Cards, Jewish Wedding Invitation Cards, and Hindu Wedding Invitation Cards.
The Indian wedding cards have a huge market around the word. It is popular due its rich traditional values and artistic designs. It come in various attractive designs and printed using different methods. Engraving forms the basis of wedding cards and is an age-old method. It succeeded hand-written invitations when the guest list became very long. A few decades back, people considered hand-written wedding cards to be most appropriate and the trend have reinstated itself in today’s homes, today the couples send the marriage invitation via Internet.